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Transformed : Moving to the Product Operating Model /

Marty Cagan

Transformed : Moving to the Product Operating Model / Marty Cagan - Hoboken, New Jersey : John Wiley & Sons, 2024 - xvii, 345 pages ; 21 cm

Introduction -- Transformation defined -- Product model competencies -- Product model concepts -- Transformation story : trainline -- The product model in action -- Transformation story : datasite-- Transformation techniques

ISBN: 9781119697336

Subjects--Topical Terms:
ORGANIZATIONAL CHANGE
PRODUCTIVITY MANAGEMENT
NEW PRODUCTS

LC Class. No.: HD 58.8 / C33T 2024

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