Marketing and football : an international perspective /
Marketing and football : an international perspective /
edited by Michel Desbordes.
- First edition
- Amsterdam : Butterworth-Heinemann, 2007
- xxvi, 518 pages : illustations ; 24 cm
- Sports marketing series .
- Sports marketing series .
Includes bibliographical references and index
Marketing football in Europe -- The development of dedicated football marketing in the rest of the world
9780750682046
SOCCER--SOCIAL ASPECTS--CROSS-CULTURAL STUDIES
SOCCER--MARKETING
GV 943.9.S64 / M37 2007
Includes bibliographical references and index
Marketing football in Europe -- The development of dedicated football marketing in the rest of the world
9780750682046
SOCCER--SOCIAL ASPECTS--CROSS-CULTURAL STUDIES
SOCCER--MARKETING
GV 943.9.S64 / M37 2007