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Entrepreneurial small business /

Katz, Jerome A.

Entrepreneurial small business / Jerome A. Katz, Richard P. Green - 4th edition - New York : McGraw-Hill Irwin, 2014 - xxxiii, 674 pages : illustrations ; 27 cm + 2 CD-ROM

Includes glossary and index

Part One Entrepreneurs and ideas : the basis of small business Part Two Small business paths & plans Part Three Marketing in the small business Part Four Cash accounting and finance in the small business Part Five Management and organizaation in the small business

ISBN: 9781259060618

Subjects--Topical Terms:
SMALL BUSINESS--MANAGEMENT
NEW BUSINESS ENTERPRISES--MANAGEMENT
ENTREPRENEURSHIP

LC Class. No.: HD 62.7 / K37E 2014

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