Phranakorn Rajabhat University Library

Creating a brand identity : a guide for designers /

Slade, Catharine

Creating a brand identity : a guide for designers / Catharine Slade-Brooking - London : Laurence King Publishing, 2019 - 160 pages : illustrations ; 23 cm

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

9781780675626


BRAND NAME PRODUCTS
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS

HF 5415.1255 / S52C 2019

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