eMarketing : [electronic resource] The essential guide to marketing in a digital world /
Stokes, Rob
eMarketing : The essential guide to marketing in a digital world / [electronic resource] Rob Stokes - Fifth Edition - Cape Town : Quirk Education, 2013 - 1 Online resource
Includes index and glossary
Think -- Digital marketing strategy -- Market research -- Content marketing strategy -- Create -- User experience design -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Search engine optimisation (SEO) -- Search advertising -- Online advertising -- Affiliate marketing -- Video marketing -- Social media channels -- Social media strategy --Email marketing -- Mobile marketing -- Optimise -- Data analytics -- Conversion optimisation
9780620565158
INTERNET MARKETING
MARKETING--MANAGEMENT
HF 5415.1265 / S76E 2013
eMarketing : The essential guide to marketing in a digital world / [electronic resource] Rob Stokes - Fifth Edition - Cape Town : Quirk Education, 2013 - 1 Online resource
Includes index and glossary
Think -- Digital marketing strategy -- Market research -- Content marketing strategy -- Create -- User experience design -- Web development and design -- Writing for digital -- Engage -- Customer relationship management -- Search engine optimisation (SEO) -- Search advertising -- Online advertising -- Affiliate marketing -- Video marketing -- Social media channels -- Social media strategy --Email marketing -- Mobile marketing -- Optimise -- Data analytics -- Conversion optimisation
9780620565158
INTERNET MARKETING
MARKETING--MANAGEMENT
HF 5415.1265 / S76E 2013