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Morschett, Dirk

Strategic international management : text and cases / [electronic resource] Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes - Third edition - Wiesbaden : Springer Gabler, 2015 - 1 online resource (xiv, 561 pages) : illustrations

Includes bibliographical references and index

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions

ISBN: 9783658078843 (E-book)

Subjects--Topical Terms:
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
STRATEGIC PLANNING--PLAnning

LC Class. No.: HD 62.4 / M67S 2015