Design is storytelling /
Lupton, Ellen
Design is storytelling / Ellen Lupton - New York, NY : Cooper Hewitt, 2017 - 159 pages. : illustrations ; 22 cm.
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Includes index.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
DESIGN-- HUMAN FACTORS
DESIGN--PSYCHOLOGICAL ASPECTS
STORYTELLING IN ART
VISUAL COMMUNICATION--PSYCHOLOGICAL ASPECTS
CREATIVE THINKING
NK 1520 / L86D 2017
Design is storytelling / Ellen Lupton - New York, NY : Cooper Hewitt, 2017 - 159 pages. : illustrations ; 22 cm.
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Includes index.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
DESIGN-- HUMAN FACTORS
DESIGN--PSYCHOLOGICAL ASPECTS
STORYTELLING IN ART
VISUAL COMMUNICATION--PSYCHOLOGICAL ASPECTS
CREATIVE THINKING
NK 1520 / L86D 2017