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Muller, Jens

Logo modernism / Jens Muller, Julius Wiedemann - Koln : Taschen, 2020 - 432 pages : illustrations ; 38 cm.

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski

ISBN: 9783836545303

Subjects--Topical Terms:
LOGOTYPES (PRINTING)--PICTORIAL WORKS
LOGOS (SYMBOLS)--PICTORIAL WORKS
TRADEMARKS--PICTORIAL WORKS
LOGOTYPES (PRINTING)
LOGOS (SYMBOLS)
COMMERCIAL ART
ADVERTISING

LC Class. No.: NC 1002.L63 / M84L 2020