Managing media and digital organizations / [electronic resource]
Noam, Eli M.
Managing media and digital organizations / [electronic resource] Eli M. Noam - Cham, Switzerland : Palgrave Macmillan, 2018 - 1 online resource
Introduction -- The Information Environment -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- Demand and Market Analysis for Media and Technology -- Marketing of Media and Information -- Pricing of Media and Information -- Distribution of Media and Information -- Accounting in Media and Information Firms -- Strategy Planning in Media and Information Firms -- Concluding Observations
9783319712888 (E-book)
MASS MEDIA--MANAGEMENT
DIGITAL MEDIA--MANAGEMENT
P 96.M34 / N62M 2018
Managing media and digital organizations / [electronic resource] Eli M. Noam - Cham, Switzerland : Palgrave Macmillan, 2018 - 1 online resource
Introduction -- The Information Environment -- Production Management in Media and Information -- Technology Management in Media and Information Firms -- Human Resource Management for Media and Information Firms -- Financing Media, Information, and Communication -- Intellectual Asset Management -- Managing Law and Regulation -- Demand and Market Analysis for Media and Technology -- Marketing of Media and Information -- Pricing of Media and Information -- Distribution of Media and Information -- Accounting in Media and Information Firms -- Strategy Planning in Media and Information Firms -- Concluding Observations
9783319712888 (E-book)
MASS MEDIA--MANAGEMENT
DIGITAL MEDIA--MANAGEMENT
P 96.M34 / N62M 2018