Electronic commerce 2018 : [electronic resource] a managerial and social networks perspective /
Turban, Efraim
Electronic commerce 2018 : a managerial and social networks perspective / [electronic resource] by Efraim Turban ... [et al.]. - Ninth edition - Cham, Switzerland : Springer, 2018 - 1 online resource (xxviii, 636 pages) : illustrations - Springer Texts in Business and Economics, 2192-4333 . - Springer texts in business and economics. .
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : from E-government to E-learning, E-health, sharing economy and P2P commerce -- Mobile commerce and the internet of things -- Intelligent (smart) E-commerce -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce
9783319587158 (E-book)
ELECTRONIC COMMERCE
ELECTRONIC COMMERCE--MANAGEMENT
MANAGEMENT INFORMATION SYSTEMS
HF 5548.32 / T87E 2018
Electronic commerce 2018 : a managerial and social networks perspective / [electronic resource] by Efraim Turban ... [et al.]. - Ninth edition - Cham, Switzerland : Springer, 2018 - 1 online resource (xxviii, 636 pages) : illustrations - Springer Texts in Business and Economics, 2192-4333 . - Springer texts in business and economics. .
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : from E-government to E-learning, E-health, sharing economy and P2P commerce -- Mobile commerce and the internet of things -- Intelligent (smart) E-commerce -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce
9783319587158 (E-book)
ELECTRONIC COMMERCE
ELECTRONIC COMMERCE--MANAGEMENT
MANAGEMENT INFORMATION SYSTEMS
HF 5548.32 / T87E 2018