Digital business models : [electronic resource] concepts, models, and the alphabet case study /
Wirtz, Bernd W., 1964-
Digital business models : concepts, models, and the alphabet case study / [electronic resource] Bernd W. Wirtz - Cham, Switzerland : Springer, 2019 - 1 online resource (x, 247 pages) - Progress in IS, 2196-8705 . - Progress in IS. .
Foundations of digital business Models -- The business model concept -- Digital business -- B2C digital business models : content -- B2C digital business models : context -- B2C digital business models : connection -- Hybrid digital business models -- B2B digital business models -- Digital business model innovation -- Google/alphabet case study
9783030130053 (E-book)
BUSINESS ENTERPRISES--COMPUTER SIMULATION
ORGANIZATION
INNOVATION/TECHNOLOGY MANAGEMENT
ENTREPRENEURSHIP
HD 45 / W57D 2019
Digital business models : concepts, models, and the alphabet case study / [electronic resource] Bernd W. Wirtz - Cham, Switzerland : Springer, 2019 - 1 online resource (x, 247 pages) - Progress in IS, 2196-8705 . - Progress in IS. .
Foundations of digital business Models -- The business model concept -- Digital business -- B2C digital business models : content -- B2C digital business models : context -- B2C digital business models : connection -- Hybrid digital business models -- B2B digital business models -- Digital business model innovation -- Google/alphabet case study
9783030130053 (E-book)
BUSINESS ENTERPRISES--COMPUTER SIMULATION
ORGANIZATION
INNOVATION/TECHNOLOGY MANAGEMENT
ENTREPRENEURSHIP
HD 45 / W57D 2019
