Research methods for business students /
Saunders, Mark 1959-
Research methods for business students / Mark N.K. Saunders, Philip Lewis & Adrian Thornhill - 8th ed - Harlow, England : Pearson, 2019 - xxxiii, 833 p. : ill. ; 27 cm.
Business and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752
Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research
9781292208787 1165.00
BUSINESS--RESEARCH
BUSINESS--RESEARCH--METHODOLOGY
MANAGEMENT--RESEARCH--METHODOLOGY
HD 30.4 / S28R 2019
Research methods for business students / Mark N.K. Saunders, Philip Lewis & Adrian Thornhill - 8th ed - Harlow, England : Pearson, 2019 - xxxiii, 833 p. : ill. ; 27 cm.
Business and management research, reflective diaries and the purpose of this book pp. 2-25 -- Choosing a research topic and developing your research proposal pp. 26-71 -- Critically reviewing the literature pp. 72-127 -- Understanding research philosophy and approaches to theory development pp. 128-171 -- Formulating the research design pp. 172-231 -- Negotiating access and research ethics pp. 232-291 -- Selecting samples p. 292-337 -- Utilising secondary data pp. 338-377 -- Collecting data through observation pp. 378-433 -- Collecting primary data using research interviews and research diaries pp. 434-501 --.Collecting primary data using questionnaires pp. 502-563 -- Analysing data quantitatively pp. 564-635 -- Analysing data qualitatively pp. 636-705 -- Writing and presenting your project report pp 706-752
Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research
9781292208787 1165.00
BUSINESS--RESEARCH
BUSINESS--RESEARCH--METHODOLOGY
MANAGEMENT--RESEARCH--METHODOLOGY
HD 30.4 / S28R 2019