E-commerce 2019 /
Laudon, Kenneth C., 1944-
E-commerce 2019 / Kenneth C. Laudon & Carol Guercio Traver - 15th ed. - Harlow : Pearson, 2020 - 912 p. : ill. ; 26 cm.
1. Introduction to E-commerce page 38-89 -- 2. E-commerce infrastructure page 90-165 -- 3. Building an E-commerce presence page 166-231 -- 4. E-commerce security and payment systems page 232-321 -- 5. E-commerce business strategies page 322-377 -- 6. E-commerce marketing and advertising page 378-463 -- 7. Social, mobile, and local marketing page 464-535 -- 8. Ethics, law, and E-commerce page 536-631 -- 9. Online media page 632-699 -- 10. Online communities page 700-743 -- 11. E-commerce retail and services page 744-809 -- 12. B2B E-commerce page 810-876
9781292303178 1290
ELECTRONIC COMMERCE
INTERNET MARKETING
INFORMATION TECHNOLOGY
HF 5548.32 / L38E 2020
E-commerce 2019 / Kenneth C. Laudon & Carol Guercio Traver - 15th ed. - Harlow : Pearson, 2020 - 912 p. : ill. ; 26 cm.
1. Introduction to E-commerce page 38-89 -- 2. E-commerce infrastructure page 90-165 -- 3. Building an E-commerce presence page 166-231 -- 4. E-commerce security and payment systems page 232-321 -- 5. E-commerce business strategies page 322-377 -- 6. E-commerce marketing and advertising page 378-463 -- 7. Social, mobile, and local marketing page 464-535 -- 8. Ethics, law, and E-commerce page 536-631 -- 9. Online media page 632-699 -- 10. Online communities page 700-743 -- 11. E-commerce retail and services page 744-809 -- 12. B2B E-commerce page 810-876
9781292303178 1290
ELECTRONIC COMMERCE
INTERNET MARKETING
INFORMATION TECHNOLOGY
HF 5548.32 / L38E 2020
