Airline operations and management : A management textbook /
Cook, Gerald N.
Airline operations and management : A management textbook / Gerald N. Cook & Bruce G. Billig - London ; New York, NY : Routledge Taylor & Francis, Group, 2017 - XVII, 343 pages ; 23 cm.
Includes glossary and index
Historical perspective p.3-35 -- Spply and demand for air transportation p.36-60 -- Route structure p.61-94 --Product offering p.95-129 -- Flight schedule development and control p.130-163 -- Economics and finance p.164-212 -- Pricing and revenue management p.212-245 -- Distribution p.246-287 -- International Alir Transportation and Public Pllicy p.288-309 -- Looking Ahead p.310-320
9781138237537 2320
AIRLINES--MANAGEMENT
AERONAUTICS, COMMERCIAL--MARKETING
HE 9780 / C66A 2017
Airline operations and management : A management textbook / Gerald N. Cook & Bruce G. Billig - London ; New York, NY : Routledge Taylor & Francis, Group, 2017 - XVII, 343 pages ; 23 cm.
Includes glossary and index
Historical perspective p.3-35 -- Spply and demand for air transportation p.36-60 -- Route structure p.61-94 --Product offering p.95-129 -- Flight schedule development and control p.130-163 -- Economics and finance p.164-212 -- Pricing and revenue management p.212-245 -- Distribution p.246-287 -- International Alir Transportation and Public Pllicy p.288-309 -- Looking Ahead p.310-320
9781138237537 2320
AIRLINES--MANAGEMENT
AERONAUTICS, COMMERCIAL--MARKETING
HE 9780 / C66A 2017