Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th. global ed. - Boston : Pearson, 2016. - 714 p. : ill. ; 28 cm.
Understanding marketing management Connecting with customers Communicating value
9781292092621 (pbk.) 1292092629 (pbk.)
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--TEXTBOOKS
HF 5415.13 / K67M 2016
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th. global ed. - Boston : Pearson, 2016. - 714 p. : ill. ; 28 cm.
Understanding marketing management Connecting with customers Communicating value
9781292092621 (pbk.) 1292092629 (pbk.)
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--TEXTBOOKS
HF 5415.13 / K67M 2016