International and cross-cultural business research /
Usunler, Jean Claude
International and cross-cultural business research / Jean Claude Usunler, Hester van Herk and Julie Anne Lee - London : SAGE, 2017 - xiv, 178 p. : ill. 24 cm.
Chapter 1 Introduction and Overview Chapter 2 Language and The Role of the Dominant Culture Chapter 3 Design and Implementation Chapter 4 Ex-Ante - Methodological Issues in Cross-Cultural Business Research
9781473975897
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--SOCIAL ASPECTS
INTERCULTURAL COMMUNICATION
Marketing--Cross-cultural studies.
HD 2755.5 / U88I 2017
International and cross-cultural business research / Jean Claude Usunler, Hester van Herk and Julie Anne Lee - London : SAGE, 2017 - xiv, 178 p. : ill. 24 cm.
Chapter 1 Introduction and Overview Chapter 2 Language and The Role of the Dominant Culture Chapter 3 Design and Implementation Chapter 4 Ex-Ante - Methodological Issues in Cross-Cultural Business Research
9781473975897
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--SOCIAL ASPECTS
INTERCULTURAL COMMUNICATION
Marketing--Cross-cultural studies.
HD 2755.5 / U88I 2017