Phranakorn Rajabhat University Library

Strategic management concepts and cases : A competitive advantage approach /

David, Fred R.

Strategic management concepts and cases : A competitive advantage approach / Strategic management : A competitive advantage approach, concepts and cases Title from cover Fred R. David & Forest R. David - 16 th ed. Global Edition - Harlow, UK : Pearson, 2017 - xxvii, 393 p. ; 28 cm.

Includes appendix glossary and index

Strategic management essentials pp .31-66 -- Outside-USA strategic planning pp. 67-94 -- Ethics, social responsibility, and sustainability pp. 95-118 -- Types of Strategies pp. 119-156 -- Vision and Mission Analysis pp. 157-176 -- The Internal Audit pp. 177-216 -- The External Audit pp. 217-246 -- Strategy Generation and Selection pp. 247-284 -- Strategy Implementation pp. 285-320 -- Strategy Execution pp. 321-358 -- Strategy Monitoring pp. 359-384

9781292148496 1450.00


STRATEGIC PLANNING
STRATEGIC PLANNING--CASE STUDIES

HD 30.28 / D38S 2017

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