Marketing Research /
Burns, Alvin C.
Marketing Research / Alvin C. Burns, Ann Veeck and Ronald F. Bush - 8th ed. - Harlow : Pearson Education, 2017 - 489 p. : ill. ; 26 cm.
Introduction to marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information
9781292153261 1660
MARKETING RESEARCH
MARKETING
MARKETING--PLANNING
HF 5415.2 / B87M 2017
Marketing Research / Alvin C. Burns, Ann Veeck and Ronald F. Bush - 8th ed. - Harlow : Pearson Education, 2017 - 489 p. : ill. ; 26 cm.
Introduction to marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information
9781292153261 1660
MARKETING RESEARCH
MARKETING
MARKETING--PLANNING
HF 5415.2 / B87M 2017