Consumer Behavior : Buying, Having and Being /
Solomon, Michael R.
Consumer Behavior : Buying, Having and Being / Michael R. Solomon - 12th ed. Global Edition - Harlow, England : Pearson Education, 2018 - 623 p. : ill. ; 28 cm.
Includes bibliographical references and index
Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
9781292153100 1450 1292153105 1450
CONSUMER BEHAVIOR
CONSUMPTION (ECONOMICS)
ECONOMICS
HF 5415.32 / S64C 2018
Consumer Behavior : Buying, Having and Being / Michael R. Solomon - 12th ed. Global Edition - Harlow, England : Pearson Education, 2018 - 623 p. : ill. ; 28 cm.
Includes bibliographical references and index
Section 1 Foundations of consumer behavior : Buying, having, and being: An Introduction to consumer behavior pp. 26-55 -- Consumer and social well-being pp. 56-93 -- Section 2 Internal influences on consumer behavior : Perception pp. 96-129 -- Learning and memory pp. 130-171 -- Motivation and affect pp. 172-199 -- The Self: Mind, gender, and body pp. 200-241 --. Personality, lifestyles, and values pp. 242-281 -- Section 3 Choosing and using products : Attitudes and persuasive communications pp. 284-333 -- Decision making pp. 334-379 -- Buying, using, and disposing pp. 380-411 -- Section 4 Consumer in their sociak and cultural settings : Groups and social media pp. 414-445 -- Income and social class pp. 446-477 -- Subcultures pp. 478-513 -- Culture pp. 514-565
9781292153100 1450 1292153105 1450
CONSUMER BEHAVIOR
CONSUMPTION (ECONOMICS)
ECONOMICS
HF 5415.32 / S64C 2018