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Entrepreneurial marketing : [book] sustaining growth in all organisations /

Ian, Chaston, 1944-

Entrepreneurial marketing : sustaining growth in all organisations / [book] Sustaining growth in all organisations Ian Chaston - 2nd ed. - New York : Palgrave Macmillan, 2015 - xii, 388 p. ; 23 cm.

Includes index

Entrepreneurship and market conventions Understanding the conventional competitor Planning and visioning

ISBN: 9781137500908

Subjects--Topical Terms:
MARKETING--MANAGEMENT
ENTREPRENEURSHIP

LC Class. No.: HF 5415.13 / C32E 2016

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