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Strategic management and business policy : [book] globalization, innovation, and sustainability /

Wheelen, Thomas L.

Strategic management and business policy : globalization, innovation, and sustainability / [book] Thomas L. Wheelen, J. David Hunger - 4 th ed. - Boston : Pearson, 2015 - 826 p : col.ill ; 25 cm.

Basic Concepts of Strategic Management Corporate Governance and Social Responsibility Environmental Scanning and Industry Analysis Internal Scanning: Organizational Analysis Strategy Formulation: Situation Analysis and Business Strategy Strategy Formulation: Corporate Strategy

ISBN: 9781292060811

Subjects--Topical Terms:
STRATEGIC PLANNING
STRATEGIC PLANNING--CASE STUDIES

LC Class. No.: HD 30.28 / W34S 2015

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