Principles of marketing / [book]
Kotler, Philip
Principles of marketing / [book] Philip Kotler, Gary Armstrong - 15th ed. - Boston : Pearson, 2014 - 716 p. : ill. ; 28 cm.
Includes index
9780273786993 0273786997
MARKETING.
HF 5415 / K67P 2014
Principles of marketing / [book] Philip Kotler, Gary Armstrong - 15th ed. - Boston : Pearson, 2014 - 716 p. : ill. ; 28 cm.
Includes index
9780273786993 0273786997
MARKETING.
HF 5415 / K67P 2014