Services Marketing / [book]
John E.G. Bateson
Services Marketing / [book] John E.G. Bateson - 4th ed. - Mason, Ohio : South-Western, 2011 - xvii, 468 p. : ill ; 25 cm.
An Overview of Services Marketing
9780538476454
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / B37S 2011
Services Marketing / [book] John E.G. Bateson - 4th ed. - Mason, Ohio : South-Western, 2011 - xvii, 468 p. : ill ; 25 cm.
An Overview of Services Marketing
9780538476454
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / B37S 2011