Social business by design : transformative social media strategies for the connected company / [book]
Hinchcliffe, Dion.
Social business by design : transformative social media strategies for the connected company / [book] Dion Hinchcliffe, Peter Kim - San Francisco, CA : Jossey-Bass, 2012 - ix, 240 p. : ill ; 24 cm.
Includes bibliographical references and index
1.Adapting Organizations to the Twenty-First Century 2.The Techniques of Social Business 3.Social Business Design and Strategy
9781118273210
SOCIAL MEDIA--MARKETING
STRATEGIC PLANNING
HF 5414 / H56S 2012
Social business by design : transformative social media strategies for the connected company / [book] Dion Hinchcliffe, Peter Kim - San Francisco, CA : Jossey-Bass, 2012 - ix, 240 p. : ill ; 24 cm.
Includes bibliographical references and index
1.Adapting Organizations to the Twenty-First Century 2.The Techniques of Social Business 3.Social Business Design and Strategy
9781118273210
SOCIAL MEDIA--MARKETING
STRATEGIC PLANNING
HF 5414 / H56S 2012
