Strategic management of e-business / [book]
Chen, Stephen.
Strategic management of e-business / [book] Stephen Chen - 2nd ed. - Hoboken : John Wiley, 2005 - xvi, 366 p. : ill. ; 24 cm.
Includes bibliographical references and index
1.Introduction to e-business 2.The basics of e-business technology 3.The markets for electronic commerce 4.e-Marketing
0470870737
ELECTRONIC COMMERCE--MANAGEMENT
HF 5548.32 / C53S 2005
Strategic management of e-business / [book] Stephen Chen - 2nd ed. - Hoboken : John Wiley, 2005 - xvi, 366 p. : ill. ; 24 cm.
Includes bibliographical references and index
1.Introduction to e-business 2.The basics of e-business technology 3.The markets for electronic commerce 4.e-Marketing
0470870737
ELECTRONIC COMMERCE--MANAGEMENT
HF 5548.32 / C53S 2005