Marketing logistics / [book]
Christopher, Martin
Marketing logistics / [book] Martin Christopher; Helen Peck - 2nd ed. - Amsterdam : Butterworth/Heinemann, 1997 - viii, 158 p. : ill ; 23 cm.
Includes bibliographical references and index
1 The new market place 2 Building customer relationships 3 Creating customer value
9780750652247 1503 Bht.
MARKETING--MANAGEMENT
BUSINESS LOGISTICS
HF 5415.13 / C47M 1997
Marketing logistics / [book] Martin Christopher; Helen Peck - 2nd ed. - Amsterdam : Butterworth/Heinemann, 1997 - viii, 158 p. : ill ; 23 cm.
Includes bibliographical references and index
1 The new market place 2 Building customer relationships 3 Creating customer value
9780750652247 1503 Bht.
MARKETING--MANAGEMENT
BUSINESS LOGISTICS
HF 5415.13 / C47M 1997