Strategic management for hospitality and tourism / [book]
Okumus, Fevzi.
Strategic management for hospitality and tourism / [book] Fevzi Okumus, Levent Altinay, Prakash Chathoth. - 1st ed. - Amsterdam : Butterworth-Heinemann, 2010 - xiv, 333 p. : ill., maps ; 25 cm.
Includes index
Introduction to strategy Strategy context The strategy process
9780750665223 (pbk.)
TOURISM--MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING
TX 911.3.M27 / O38S 2010
Strategic management for hospitality and tourism / [book] Fevzi Okumus, Levent Altinay, Prakash Chathoth. - 1st ed. - Amsterdam : Butterworth-Heinemann, 2010 - xiv, 333 p. : ill., maps ; 25 cm.
Includes index
Introduction to strategy Strategy context The strategy process
9780750665223 (pbk.)
TOURISM--MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING
TX 911.3.M27 / O38S 2010