Political marketing : [book] principles and applications /
Lees-Marshment, Jennifer.
Political marketing : principles and applications / [book] Jennifer Lees-Marshment - London ; New York : Routledge, 2009 - xix, 294 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780415431293
Campaign management.
Political campaigns.
Marketing--Political aspects.
JF 2112.C3 / L43P 2009
Political marketing : principles and applications / [book] Jennifer Lees-Marshment - London ; New York : Routledge, 2009 - xix, 294 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780415431293
Campaign management.
Political campaigns.
Marketing--Political aspects.
JF 2112.C3 / L43P 2009