Churchill/Ford/Walker's Sales Force Management /
Johnston, Mark W.
Churchill/Ford/Walker's Sales Force Management / Mark W. Johnston, Greg W. Marshall - 10th ed. - New York, NY : McGraw-Hill, 2011 - xx, 524 pages. : illustrations ; 26 cm
Includes bibliographical references (p. 565-581) and indexes.
Formulation of sales program -- Implementation of the sales program -- Evaluation and control of the sales program
9780071220910 860 Bht.
SALES MANAGEMENT.
SALES MANAGEMENT--CASE STUDIES.
HF 5438.4 / J63C 2011
Churchill/Ford/Walker's Sales Force Management / Mark W. Johnston, Greg W. Marshall - 10th ed. - New York, NY : McGraw-Hill, 2011 - xx, 524 pages. : illustrations ; 26 cm
Includes bibliographical references (p. 565-581) and indexes.
Formulation of sales program -- Implementation of the sales program -- Evaluation and control of the sales program
9780071220910 860 Bht.
SALES MANAGEMENT.
SALES MANAGEMENT--CASE STUDIES.
HF 5438.4 / J63C 2011