Integrated marketing communicationa in advertising and promotion / [book]
Shimp, Terence A.
Integrated marketing communicationa in advertising and promotion / [book] Terence A. Shimp - 8th ed. - Australia : South-Western, 2010 - xx, 668 : Col.ill , 27 cm.
9780324665314
ADVERTISING
COMMUNICATION IN MARKETING
HF 5823 / S54I 2010
Integrated marketing communicationa in advertising and promotion / [book] Terence A. Shimp - 8th ed. - Australia : South-Western, 2010 - xx, 668 : Col.ill , 27 cm.
9780324665314
ADVERTISING
COMMUNICATION IN MARKETING
HF 5823 / S54I 2010
