Buy-in : [book] saving your good idea from getting shot down /
Kotter, John P.
Buy-in : saving your good idea from getting shot down / [book] John P. Kotter, Lorne A. Whitehead - Boston, Mass. : Harvard Business Review Press, 2010 - xi, 192 p. ; 22 cm.
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.
9781422157299 (hardcover : alk. paper)
SALES PROMOTION
CREATIVE ABILITY IN BUSINESS
PUBLIC RELATIONS
HF 5438.5 / K67B 2010
Buy-in : saving your good idea from getting shot down / [book] John P. Kotter, Lorne A. Whitehead - Boston, Mass. : Harvard Business Review Press, 2010 - xi, 192 p. ; 22 cm.
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.
9781422157299 (hardcover : alk. paper)
SALES PROMOTION
CREATIVE ABILITY IN BUSINESS
PUBLIC RELATIONS
HF 5438.5 / K67B 2010