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Cult of analytics : driving online marketing strategies using Web analytics / [book]

Jackson, Steve

Cult of analytics : driving online marketing strategies using Web analytics / [book] Steve Jackson - Amsterdam : Elsevier/Butterworth-Heinemann, 2009 - xviii, 265 p. : ill. ; 25 cm. - E-marketing essentials .

Includes index

The organizational hub and spoke method Understanding reach, engage How to develop KPIs Planning quick wins

ISBN: 9781856176118

Subjects--Topical Terms:
INTERNET MARKETING
WEB USAGE MINING

LC Class. No.: HF 5415.1265 / J32C 2009

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