Strategic marketing / [book]
Jain, Subhash C., 1942-
Strategic marketing / [book] Subhash C. Jain, George T. Haley - Singapore : Cengage Learning, 2009 - 685 p. : ill.; 26 cm.
Includes bibliographical references and indexes.
9789814281447 730 Bht.
MARKETING--DECISION MAKING.
MARKETING--MANAGEMENT.
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / J34S 2009
Strategic marketing / [book] Subhash C. Jain, George T. Haley - Singapore : Cengage Learning, 2009 - 685 p. : ill.; 26 cm.
Includes bibliographical references and indexes.
9789814281447 730 Bht.
MARKETING--DECISION MAKING.
MARKETING--MANAGEMENT.
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.135 / J34S 2009
