Fashion brands : [book] branding style from Armani to Zara /
Tungate, Mark, 1967-
Fashion brands : branding style from Armani to Zara / [book] Mark Tungate - 2nd ed. - London : Kogan Page, 2008 - xv, 264 p. : ill. ; 24 cm.
Includes index
A history of seduction Fashioning an identity When haute couture meets high street
FASHION MERCHANDISING.
BRANDING (MARKETING)
ADVERTISING--FASHION
HD 9940.A2 / .T8F6 2008
Fashion brands : branding style from Armani to Zara / [book] Mark Tungate - 2nd ed. - London : Kogan Page, 2008 - xv, 264 p. : ill. ; 24 cm.
Includes index
A history of seduction Fashioning an identity When haute couture meets high street
FASHION MERCHANDISING.
BRANDING (MARKETING)
ADVERTISING--FASHION
HD 9940.A2 / .T8F6 2008