Living the brand how to transform every member of your organization into a brand champion / [book]
Ind, Nicholas
Living the brand how to transform every member of your organization into a brand champion / [book] Nicholas Ind - 3rd ed - London ; Philadelphia : Kogan Page, 2007 - 200 p. : Col.ill ; 23 cm.
Includes index
I'm genuinely feeling groovy Living brands Why people need vision and values Why organizations need purpose and values Defining the brand
9780749450830 1195 Bht.
BRAND NAME PRODUCTS
BUSINESS NAMES
MANAGEMENT--EMPLOYEE PARTICIPATION
CORPORATE IMAGE
HD 69.B7 / I52L 2007
Living the brand how to transform every member of your organization into a brand champion / [book] Nicholas Ind - 3rd ed - London ; Philadelphia : Kogan Page, 2007 - 200 p. : Col.ill ; 23 cm.
Includes index
I'm genuinely feeling groovy Living brands Why people need vision and values Why organizations need purpose and values Defining the brand
9780749450830 1195 Bht.
BRAND NAME PRODUCTS
BUSINESS NAMES
MANAGEMENT--EMPLOYEE PARTICIPATION
CORPORATE IMAGE
HD 69.B7 / I52L 2007