Customer relationship management : a people, process, and technology approach / [book]
Wagner, William P.
Customer relationship management : a people, process, and technology approach / [book] William P. Wagner - Boston, Mass. : Thompson Course Technology, 2007 - xiii, 191 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781423900849 1423900847
CUSTOMER RELATIONS--MANAGEMENT
MARKETING--MANAGEMENT
CUSTOMER RELATIONS--DATA PROCESSING
HF 5415.5 / W33C 2007
Customer relationship management : a people, process, and technology approach / [book] William P. Wagner - Boston, Mass. : Thompson Course Technology, 2007 - xiii, 191 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781423900849 1423900847
CUSTOMER RELATIONS--MANAGEMENT
MARKETING--MANAGEMENT
CUSTOMER RELATIONS--DATA PROCESSING
HF 5415.5 / W33C 2007
