Retail marketing [book]
McGoldrick, Peter J.
Retail marketing [book] - 2nd ed. - Maidenhead, Berkshire : McGraw-Hill, 2002 - x, 658 p. ; 25 cm.
Retail marketing strategy The retail marketing mix The retailing sans frontieres
9780077092504 (pbk) 2235 Bht 0077092503 (pbk)
RETAIL TRADE MARKETING RESEARCH
HF 5429 / M33R 2002
Retail marketing [book] - 2nd ed. - Maidenhead, Berkshire : McGraw-Hill, 2002 - x, 658 p. ; 25 cm.
Retail marketing strategy The retail marketing mix The retailing sans frontieres
9780077092504 (pbk) 2235 Bht 0077092503 (pbk)
RETAIL TRADE MARKETING RESEARCH
HF 5429 / M33R 2002