Advanced theory and practice in sport marketing / [book]
Schwarz, Eric C.
Advanced theory and practice in sport marketing / [book] Eric C. Schwarz, Jason D. Hunter - 1st ed. - Amsterdam : Butterworth-Heinemann, 2008 - xxvi, 443 p. : ill. ; 26 cm.
Includes index.
Sport marketing : the basics Understanding the sport consumer Sport marketing logistics
9780750684910 (pbk.) 2295 Bht 0750684917 (pbk.)
SPORTS--MARKETING.
GV 716 / S38A 2008
Advanced theory and practice in sport marketing / [book] Eric C. Schwarz, Jason D. Hunter - 1st ed. - Amsterdam : Butterworth-Heinemann, 2008 - xxvi, 443 p. : ill. ; 26 cm.
Includes index.
Sport marketing : the basics Understanding the sport consumer Sport marketing logistics
9780750684910 (pbk.) 2295 Bht 0750684917 (pbk.)
SPORTS--MARKETING.
GV 716 / S38A 2008