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Influencer marketing : [book] who really influences your customers? /

Brown, Duncan, 1966-

Influencer marketing : who really influences your customers? / [book] Duncan Brown, Nick Hayes - Amsterdam : Elsevier/Butterworth-Heinemann, 2008 - xiv, 235 p. : ill. ; 24 cm.

Includes index

Marketing is broken Wha's wrong with traditional marketing today?

ISBN: 9780750686006 (pbk.) 2280 Bht 0750686006 (pbk.)

Subjects--Topical Terms:
MARKETING
INFLUENCE (PSYCHOLOGY)

LC Class. No.: HF 5414 / B76I 2008

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