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International business strategy [book]

Ketelhohn, Werner

International business strategy [book] - Oxford : Butterworth/Heinemannn, 1993 - xi, 210 p. : ill. ; 24 cm.

Includes bibliographical and index

Competitive and cooperative business strategy International business strategy Adjusting to environmental pressures

ISBN: 0750606452 210 Bht (บริจาค)

Subjects--Topical Terms:
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
STRATEGIC PLANNING
MARKETING--MANAGEMENT
COMPETITION, INTERNATIONAL

LC Class. No.: HD 62.4 / K47I 1993

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