Services management in Asia pacific : issues and challenges / [book]
Services management in Asia pacific : issues and challenges / [book]
edittors C. Jayachandran...[et al.]
- Universiti Utara Malaysia : Universiti Utara Malaysia Press, 2007
- xxv ,325 p. ; 23 cm.
Conceptual understanding of services management Selected country prespectives Industry case studies Trends and integration
9789833827213
SERVICE INDUSTRIES--MANAGEMENT
SERVICE INDUSTRIES--MARKETING
HD 9980.5 / S47 2007
Conceptual understanding of services management Selected country prespectives Industry case studies Trends and integration
9789833827213
SERVICE INDUSTRIES--MANAGEMENT
SERVICE INDUSTRIES--MARKETING
HD 9980.5 / S47 2007
