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Advertising and new media /

Spurgeon, Christina.

Advertising and new media / Christina Spurgeon. - London : Routledge, 2008 - 135 p. ; 24 cm.

Includes index

Advertising and the new media of mass conversation From the long tail to madison and vine trends in advertising and new media Integrating interactivity : globalization and the gendering of creative advertising

ISBN: 9780415430340 (hardback : alk. paper) 1054 Bht 0415430348 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780203935521 (ebook) 0203935527 (ebook)

Subjects--Topical Terms:
INTERNET ADVERTISING
ADVERTISING
ADVERTISING--SOCIAL ASPECTS.
MASS MEDIA
MASS MEDIA AND BUSINESS

LC Class. No.: HF 6146.I58 / S68A 2008

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