Sports marketing / [book]
Fullerton, Sam
Sports marketing / [book] Sam Fullerton - Boston : McGraw-Hill lrwin, 2007 - xvi, 480 p. : ill ; 25 cm.
The foundation of sports marketing Marketing through sports The marketing of sports
9780071106580 1160 Bht. 0071106588
SPORTS--MARKETING--UNITED STATES
GV 716 / F84S 2007
Sports marketing / [book] Sam Fullerton - Boston : McGraw-Hill lrwin, 2007 - xvi, 480 p. : ill ; 25 cm.
The foundation of sports marketing Marketing through sports The marketing of sports
9780071106580 1160 Bht. 0071106588
SPORTS--MARKETING--UNITED STATES
GV 716 / F84S 2007
