Business marketing management : a strategic view of industrial and organizational markets [book]
Michael D. Hutt
Business marketing management : a strategic view of industrial and organizational markets [book] - 5th ed. - Fort Worth: The Dryden Press, 1995 - xxvi, 757 p
Includes index
0030949181
MARKETING--MANAGEMENT
INDUSTRIAL ORGANIZATION
HF 5415.13 / .H87B 1995
Business marketing management : a strategic view of industrial and organizational markets [book] - 5th ed. - Fort Worth: The Dryden Press, 1995 - xxvi, 757 p
Includes index
0030949181
MARKETING--MANAGEMENT
INDUSTRIAL ORGANIZATION
HF 5415.13 / .H87B 1995