Advertising : new techniques for visual seduction /
Stoklossa, Uwe.
Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen. - London : Thames & Hudson, 2007 - 270 p : ill
Includes index.
Figure and ground--Two and three dimensions--Foreground and background--Big and small--Compositions--Seting up ascene--Seeing in context--Outlines--Words and pictures--On the spot--From eyes to brain
0500513406 (hbk.) 2250 Bht (อธิการบดีบริจาค) 9780500513408 (hbk.)
VISUAL COMMUNICATION
ADVERTISING--PSYCHOLOGICAL ASPECTS.
COMMERCIAL ARTS
NC 997 / .S76A 2007
Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen. - London : Thames & Hudson, 2007 - 270 p : ill
Includes index.
Figure and ground--Two and three dimensions--Foreground and background--Big and small--Compositions--Seting up ascene--Seeing in context--Outlines--Words and pictures--On the spot--From eyes to brain
0500513406 (hbk.) 2250 Bht (อธิการบดีบริจาค) 9780500513408 (hbk.)
VISUAL COMMUNICATION
ADVERTISING--PSYCHOLOGICAL ASPECTS.
COMMERCIAL ARTS
NC 997 / .S76A 2007