Small business management : [book] an entrepreneurial emphasis
Longenecker, Justin Gooderl, 1917-
Small business management : an entrepreneurial emphasis [book] - Mason, Ohio.: Thomson/South-Western, 2006 - xxi, 530 p : ill. ; 27 cm.
Includes appendix glossary and index
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
0324323395 875 Bht
SMALL BUSINESS--MANAGEMENT
HD 62.7 / L66S 2006
Small business management : an entrepreneurial emphasis [book] - Mason, Ohio.: Thomson/South-Western, 2006 - xxi, 530 p : ill. ; 27 cm.
Includes appendix glossary and index
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
0324323395 875 Bht
SMALL BUSINESS--MANAGEMENT
HD 62.7 / L66S 2006