Mass communication theory : [book] foundations, ferment, and future
Baran, Stanley J.
Mass communication theory : foundations, ferment, and future [book] - 4th ed. - Belmont, CA : Thomson/Wadsworth, 2006 - xix, 412 p ; 23 cm. - Wadsworth series in mass communication and journalism. .
Includes index
Introduction to mass communication theory--The era of mass society and mass culture--The rise and fall of limited effects--Contemporary mass communication theory : searching for consensus and confronting challenges
0534637973 (pbk.) 840 Bht
MASS MEDIA--PHILOSOPHY.
P 90 / B37M 2006
Mass communication theory : foundations, ferment, and future [book] - 4th ed. - Belmont, CA : Thomson/Wadsworth, 2006 - xix, 412 p ; 23 cm. - Wadsworth series in mass communication and journalism. .
Includes index
Introduction to mass communication theory--The era of mass society and mass culture--The rise and fall of limited effects--Contemporary mass communication theory : searching for consensus and confronting challenges
0534637973 (pbk.) 840 Bht
MASS MEDIA--PHILOSOPHY.
P 90 / B37M 2006