Electronic media management /
Pringle, Peter K.
Electronic media management / Peter K. Pringle, Michael F. Starr. - 5th ed. - Amsterdam : Oxford, 2006 - xv, 415 p
Includes appendix glossary and index
Broadcast station management--Financial management--Broadcast programming--Broadcast sales--Broadcast promotion and marketing--Broadcast regulations--Managing the cable television system--Public broadcast station management--Entry into the electroninc media business
0240806395 2598 Bht 9780240808727 9780240806396
BROADCASTING--MANAGEMENT.
TELEVISION STATIONS--MANAGEMENT.
RADIO STATIONS--MANAGEMENT.
HE 8689.6 / P74E 2006
Electronic media management / Peter K. Pringle, Michael F. Starr. - 5th ed. - Amsterdam : Oxford, 2006 - xv, 415 p
Includes appendix glossary and index
Broadcast station management--Financial management--Broadcast programming--Broadcast sales--Broadcast promotion and marketing--Broadcast regulations--Managing the cable television system--Public broadcast station management--Entry into the electroninc media business
0240806395 2598 Bht 9780240808727 9780240806396
BROADCASTING--MANAGEMENT.
TELEVISION STATIONS--MANAGEMENT.
RADIO STATIONS--MANAGEMENT.
HE 8689.6 / P74E 2006