Customer relationship management : a databased approach / [book]
Kumar, V.
Customer relationship management : a databased approach / [book] V. Kumar and Werner J. Reinartz - Hoboken : John Wiley & Sons, 2006 - xxiv, 323 P. ; 25 cm.
Includes bibliographical references and index
0471271330 2307
CUSTOMER RELATIONS--MANAGEMENT
DATABASE MARKETING
HF 5415.5 / K85C
Customer relationship management : a databased approach / [book] V. Kumar and Werner J. Reinartz - Hoboken : John Wiley & Sons, 2006 - xxiv, 323 P. ; 25 cm.
Includes bibliographical references and index
0471271330 2307
CUSTOMER RELATIONS--MANAGEMENT
DATABASE MARKETING
HF 5415.5 / K85C