Global marketing : foreign entry,local marketing, and global management / [book]
Johansson, Johny K.
Global marketing : foreign entry,local marketing, and global management / [book] Johny K. Johansson - 4 th ed - Boston McGraw-Hill, 2006 - xvi, 647 P. : ill ; 27 cm.
Includes index
0071244549 645
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF 1416 / J63G 2006
Global marketing : foreign entry,local marketing, and global management / [book] Johny K. Johansson - 4 th ed - Boston McGraw-Hill, 2006 - xvi, 647 P. : ill ; 27 cm.
Includes index
0071244549 645
EXPORT MARKETING
EXPORT MARKETING--MANAGEMENT
HF 1416 / J63G 2006